Brand identity and analysis


I did a customer target about Hollister. From my research the result come out their products attract age 14-18 teenagers, However they do not understand who their target male shops with – their parents. So I think the real customer should be their parents. Teenagers use Hollister products and Hollister earn money from their parents. And I did a small customer research from the people who around me. Overall , they do used to buy Hollister products now, but they think Hollister price was not too high they think they can handle with it but Hollister product really got a thin category, so is hard to attract to the older customer.



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