After I did SWOT analysis and PESTLE analysis. I start to do other research. Firstly, I research how many store do they got in the UK. There is 31 stores in UK, five stores cover in London. And I did research about Hollister social media. They promote their brand from six different social media. Instagram, Online shop, Youtube, Twitter, Facebook and Pinterest. In my opinions, excerpt online shop I think the most useful social media promote way is by promoting on Instagram and Facebook, because this two social media was cover all around the world. the other social media there might some countries not to use.
Moreover, I did a analysis about Hollister price range. Women’s products was more then mens products. And in women items part. Overall, women products the lowest price point was 5 pounds and the highest price point was 69 pounds and in mans products the lowest price point was 11 pounds and the highest price point was 65 pounds.
I think this is all the brand background research I did. Next step, I will start doing some design work and do some research about the design work.